Leveraging Expert Knowledge to Empower AAIME Members

Project Overview:

APH Travel Agency, a dynamic and forward-thinking travel company, sought to establish a compelling brand identity and enhance its social media presence to engage travelers looking for exciting and memorable experiences. The project encompassed the creation of a distinct brand identity, which included defining brand colors, designing a mood board, crafting a logo, and creating eye-catching visual assets for Facebook and Instagram.

Scope of Work:

1. Brand Colors:
• The first step in the project was to identify and define a distinctive color palette for APH Travel Agency. After careful consideration and discussion with the client, it was decided that the brand’s primary colors would be lively and vibrant turquoise, complemented by a sophisticated and luxurious shade of pink. These colors were chosen to reflect the agency’s commitment to excitement, adventure, and a touch of luxury.
2. Mood Board Creation: A mood board was developed to visually encapsulate the brand’s essence.
•  This mood board served as an inspiration board for all design elements in the project, conveying the brand’s personality, values, and visual style. It included images, color swatches, and design elements that evoked the spirit of travel, adventure, and enthusiasm.
3. Logo Creation:
• The project included the design of a unique and memorable logo for APH Travel Agency. The logo features the initials “APH” elegantly encircled by the trajectory of an airplane. The turquoise and pink colors from the brand palette were used to create a vibrant yet sophisticated design that embodies the agency’s commitment to travel excitement.
4. Facebook Page Cover Creation:
• A captivating and visually appealing cover image was designed to enhance the agency’s presence on Facebook. The cover image incorporates the newly created logo and features stunning travel imagery, conveying the agency’s expertise and passion for travel adventures.
5. Instagram Reel Cover Creation:
• In the age of visual storytelling, Instagram Reels are a powerful tool for engagement. Customized Instagram Reel covers were created to ensure that APH Travel Agency’s content stood out and conveyed the excitement and vibrancy of their travel offerings. These covers incorporate the brand’s colors and typography for consistency.

Project Outcomes:

• APH Travel Agency now boasts a distinctive brand identity characterized by the vibrant turquoise and luxurious pink palette.
• The mood board is a visual guide for all future design and branding initiatives, ensuring consistency and alignment with the agency’s values.
• The newly crafted logo encapsulates the agency’s essence and will be a memorable symbol for clients.
• The Facebook page cover and Instagram Reel covers are visually stunning and help the agency engage with its audience effectively on social media.

Through this comprehensive branding and social media design project, APH Travel Agency is well-equipped to attract and captivate travelers seeking exciting and memorable experiences while conveying their dedication to adventure and luxury in the world of travel.